Tosin Oyetade is a data-driven marketing strategist who deeply understands current trends in the marketing world. She has worked on the marketing team for Access Bank, Gtbank, Kuda, and currently, working in the ULesson group.
During her time at Kuda, Tosin played a key role in the success of Kuda’s partnership with Big Brother Nigeria in 2020. As a result of the partnership, their customer base increased from 200,000 to 500,000 within three months, and in 2021, they reached 1 million customers. Tosin significantly contributed to visibility and user acquisition, with an increase of over 80%.
With her adept use of marketing technologies such as automation platforms, A/B testing tools, and analytics, Tosin has been able to position brands and products strategically. She is someone to keep an eye on in the marketing industry.