Startup Spotlight: Sabi

Miracle Okah |

Sabi is a solutions-oriented company that has significantly impacted the global supply chain services industry. It was founded in 2020 by Anu Adasolum and has helped underserved merchants worldwide in sourcing and distributing physical goods and commodities across different markets. They provide services like Sabi Market, TRACE, and Financial Services. 

Sabi market assists local distributors of physical goods by simplifying discovery, integrating logistics and financial services, and supporting wholesale and last-mile merchants in emerging markets. They serve as a central hub where key players engage with supply from regional distributors, fostering trust and efficiency in every transaction.

TRACE is a digital platform designed to increase the local value of African exports. It facilitates contracting, tracking, and compliance while championing ethical procurement and bridging domestic commodity supply with global demand. Its features include workflow management, buyer and seller verification, and customizable financing options.

Sabi offers various financial services, like inventory finance, export credit, savings accounts, digital wallets, and foreign exchange. These solutions help address the pain points of inadequate payment tools that prevent loss of sales and revenues. By facilitating smooth credit provision, Sabi empowers businesses to meet operational demands, seize growth prospects and fortify themselves against economic hurdles. 

Last year, the company achieved a gross merchandise value (GMV) of over $1 billion, onboarded more than 200,000 merchants, and secured $38 million in series B funding, valuing the company at $300 million.

Sabi is dedicated to sustainable practices that ensure businesses operate with an eye on the future and continue to expand and grow their businesses using its technology rails. 




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