Although brand and graphic designers are both designers, they have different functions in the creative world.
You might have come across social media graphics, advertisement poster, brochures, books, product packaging, magazines, billboards, reports, and even presentations – those are created by a graphic designer.
A graphic designer uses software to create visual content that informs, captivates, and inspires the audience.
They use typography and images to arrange elements in interactive designs, prioritizing users’ needs and improving their experience. To achieve this, they apply visual hierarchy and page layout techniques.
Graphic designers’ primary goal is to create visually appealing designs. They collaborate with various professionals, such as marketers, business analysts, writers, and their clients, to create products or campaigns that convey a specific message.
A brand designer, on the other hand, creates a company or business’s visual identity. They develop brand strategies, guidelines, and systems, and create brand assets like logos, typography, and colour palettes.
Their goal is to establish a consistent brand image and messaging, conveying the company’s mission, vision, and statement visually to their audience.
So, while a graphic designer focuses on individual design projects, brand designers focus on the overall brand identity and strategy. They both use software tools like Adobe Photoshop, Adobe Illustrator, Canva, Sketch, and InDesign.